New River Valley Harley-Davidson ceases operations Dec. 31

New River Valley Harley-Davidson in Christiansburg

New River Valley Harley-Davidson, Christiansburg, opened with much fanfare and high hopes in October 2008, shuts it doors at the end-of-business Saturday, Dec. 31.

The shop’s inventory will go to Roanoke Valley Harley-Davidson — which has the same owner — along with some employees.

Employees got the news Tuesday.  A sign announced “Clearance Consolidation” went up on the door and anything with the NRV logo or name on — T-shirts, etc. — is 50 percent off.  Employees began clearing parts and Harley items off the racks and calls to order parts were directed to the Roanoke Valley store.

Construction on the shop began in better economic times but the opening came just as the economic downturn sent Harley sales plummeting.  Several Harley dealers around the country have gone out of business.

Lloyd Shiffer, who owns  the Roanoke Valley and New River Valley operations, has put NRV building, just off I-81 in Christiansburg, up for sale.

The closing also means the end of the line for the 18-month-old New River Valley Harley Owners Group, which had planned a banquet next week to install its 2012 officers.  The banquet will still be held but will be for awards and a meeting with national H.O.G. representatives to discuss the group’s next steps.

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One Response

  1. I went there to buy parts a few times when I was working on bikes,
    these folks had no idea of how to run a buisness, it was a terrible experience.

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